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THE ART AND SCIENCE OF PERSUASION

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mariejosee

By mariejosee on June 6, 2014

Being financially ready to give is one thing, but being emotionally ready is another

An often underestimated skill in planned giving is the ability to inspire, motivate and move people to action. This is both a science, in that we can learn from research in human psychology and an art, in that we can develop our own skills of reading cues, learning how best to engage and build rapport with prospective donors, donors, volunteers and colleagues. Developing our ability to inspire and persuade can enhance our effectiveness in dramatic ways. This interactive session will explore some of the ways we can develop these skills and learn from the research that is available.

GUEST SPEAKER

Susan Doyle – Principal, SD Coaching

Susan is one of the pioneers of fundraising in Canada. She honed her skills as the profession grew dramatically in Canada during the late 1980’s and 90’s. Susan developed the major gift program at Carleton University and then led the fundraising department in a $50 million campaign that achieved more than double its original goal. In 2001, she became CEO of The Ottawa Hospital Foundation. In the summer of 2011, she co-founded SD Coaching with Joanne Sevigny. Together they are determined to contribute to the development of small and medium sized charities that do not enjoy the resources and specialized expertise that larger charities have. They blend a powerful and sometimes surprising philosophy of fundraising, communications and donor engagement, with proven structures, governance and simple processes.

Where, when, how much?

Register soon!

Where: Le Nouvel Hôtel, 1740 René-Lévesque Boulevard W. (corner of St-Mathieu), Montreal

(Parking: $11)

When: Wednesday June 11th, from noon to 1:30 pm

Cost: CAGP members, LAL partners and students of philanthropy: 35.00$, guests: 50.00$

To register, please contact Tracey Abbey Taylor by email at traceyabbey@sympatico.ca.

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